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The S60 value for operators

One of the primary beneficiaries of the thriving smartphone business has been the mobile operator. The great majority of operators worldwide are currently offering S60 devices, giving their customers a wide selection of interoperable handsets from a variety of leading terminal manufacturers.

Increased revenue

The award-winning, intuitive S60 user interface (UI) provides easy access to data and application downloads. The included suite of advanced technology enablers allows operators to offer the most compelling mobile data services, such as Mobile TV and push email. The S60 software on Symbian OS also supports multiple Packet Data Protocol (PDP) contexts, enabling users to access more than one network data service at the same time - meaning network operators can acquire multiple, simultaneous revenue streams from a single terminal.

Ease of customization

Some examples of differentiation and potential services with the S60 are:

  • The ability to add applications from the S60 standard offering
  • The ability to add extensions to existing applications
  • Support for operator-branded "active idle" screens
  • Downloadable user interface themes, offering enhanced personalization capabilities for end users as well as branding and revenue generating opportunities for mobile operators. An easy-to-use development tool for UI themes is downloadable for free at the Forum Nokia website.
  • The Operator Menu application enables the creation of operator-specific menu pages. The content and layout of the Operator Menu is completely defined by operators and the pages themselves can be stored online and/or locally on devices.
  • An operator-branded soft key on the idle screen takes users directly to an operator's portal
  • Users can find operator services and content with just a few clicks through embedded links in applications. Easy access stimulates more use of services and can help to generate more ARPU for operators.

Reduces cost

S60 provides numerous cost savings opportunities for operators through areas such as device verification, service creation, device provisioning, customer care, and training. Porting applications or services across S60 phones, for example, can take 95% less time and money than porting applications across feature phones with proprietary platforms.

For a more detailed discussion of the cost-savings potential for operators through open platforms, see this white paper:
White Paper: How open platform-based phones reduce operatos costs Download here ยป